All data has readings, Big Data has stories.
It takes a lot of analytical creativity to uncover findings from data. Diving in at a granular level to mine and understand complex behaviours, trends, and inferences. It's about surfacing hidden insight that can help enable companies to make smarter business decisions, find the hidden value of data and find meaningfull ways to understand and predict. Those insights can then be used to update a product or service, to drive intelligent educated business decisions, or even to understand how to monetize that data into new valued streamed revenues.
As companies gather huge amounts of data, growing a very demanding analysis process, to cleanse, identify, cluster and process, in an ever flowing stream of data, that could either become a huge pile of useless storage demanding waste or turned into meaningful insights and products that can evolve and respond accordingly to the stimulus from wherever that data was gathered.
Singularity Digital Enterprise has a team of experienced Data Scientists that can help you unfold the mysteries in your own data and help understand the value behind it.