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Building a Data-Driven Organization

We live in a universe of data. Organizations have shifted their attention towards becoming more capable and efficient when handling data to create new business opportunities and obtain better results.

The wealth of data increasingly raises questions that challenge intuition. Businesses now capture data more transparently — and they see processes at more granular levels. Gut feelings about why something works or doesn’t no longer suffice. Data supports testing hypotheses, applying scientific tests to understand how a company may work more effectively. Data also leads to innovative insights about how goods and services perform in the market and how they deliver value to customers.

Adopting a data-driven perspective requires more fine-grained business goals and objectives. If organizations want to better manage through data and achieve business results, they need to reframe their mental models for how a business works, which management levers really matter, and how they approach problem-solving.

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